Sir James Dyson backs EU directive on vacuum power rated above 1,600 watts
Sir James Dyson – "It’s a myth that bigger is better. Dyson has never made a vacuum cleaner of more than 1,400 watts because it is intelligent engineering that leads to high cleaning performance, not energy-thirsty motors. True efficiency is about more than a good energy rating. It’s about creating ‘lean’ machines which maintain high performance, produce no extra waste, and pass no hidden costs onto the user across their lifetime."